ANALISIS INTERNET MARKETING TERHADAP PEMASARAN DEODORANT ANTI BAU KAKI DAN KULIT KERING DARI KULIT SALAK

Abstract

This research was conducted to determine the effect of the use of Internet Marketing marketing strategies on the marketing of anti-odor deodorants and dry skin from Salcca zalacca skin. Data gathered from the marketing strategy carried out was based on the number of Deodorant products and dry skin from salak skin sold. The research method used is a type of field research that uses a type of secondary data source by utilizing literature studies and primary data sources, namely the results of interviews and observations. The analysis uses a qualitative descriptive approach. This study aims to determine the effect of internet marketing usage on sales of anti-odor deodorants and dry skin from salak skin and to know the advantages and disadvantages of internet marketing in marketing these products. The results show that 1) the influence of the use of internet marketing (advertising, public relations and publications, sales promotion, personal selling, and direct selling of anti-odor Deodorant products and dry skin from salak skin shown by the sale of products that have reached 165 bottles ) the advantages and disadvantages of internet marketing for the marketing of anti-odor Deodorant products and dry skin from salak skin are with a variety of different social media can reach different market segments and different features of social media can be optimized in product marketing. However, the need for human resources to meet other needs is an obstacle for companies in implementing internet marketing.