SMART COMMUNITY BASED TOURISM (SCBT) SEBAGAI UPAYA OPTIMALISASI PENGELOLAAN WISATA GUMUK PASIR PARANGTRITIS

Abstract

Bantul Regency tourism has a contribution in increasing Regional Original Income (PAD) to 28.4 billion where one of them is Parangtritis Beach with its sand dune (Tribun, 2018). Parangtritis sand dune is formed from the southern coast material deposits which then dry out and the mass becomes lighter so that it is easily carried away by wind currents (Marwasta, 2017). Tourism development is needed so that management can be more optimal. The community has a strategic role in tourism development in the form of community empowerment. One form of empowerment is through tourism conscious groups (Pokdarwis). Pokdarwis has a role in terms of tourism development, tourism business climate, and multiganda economy (Kemenpar, 2012). But in its implementation, Pokdarwis has several challenges including members who have not fully understood the role of Pokdarwis to the low level of understanding regarding tourism management (Wardhani, 2016). In addition, most Pokdarwis members are still profit oriented and ignore other aspects. Optimizing the role of Pokdarwis is needed. One of them is through Smart Community Based Tourism (SCBT). The method in this writing uses the library research method (literature study) by analyzing the data in the form of descriptive data analysis with an interactive analysis model. Literature study is conducted in the form of analysis of supporting documents and references to produce a scientific idea. SCBT is the optimization of the role of the community in tourism empowerment. SCBT implementation emphasizes four aspects, namely: smart economy, smart people, smart environment, and smart living. Optimization of six aspects of SCBT can be a medium for achieving Pokdarwis goals.