PAK BEN: INOVASI APLIKASI E-COMMERCE BAGI UMKM BENGKEL DAN BENSIN ECERAN DALAM MENCAPAI SUSTAINABLE DEVELOPMENT GOALS 2030

Abstract

The purpose of this research is to find out the need for Pak Ben's application. The method in this research includes data collection in the form of questionnaires and interviews, application use procedures, prototype design procedures, and data analysis. The results of the questionnaire in the form of actions taken by respondents prefer driving a vehicle rather than calling people and leaving the vehicle, the difficulty of consumers finding and determining a workshop when there are obstacles on the road greatly affect consumer satisfaction in using repair shop services. As for consumer priorities, namely service, mileage, price, and processing time. The results of the interviews were conducted in Sidoarjo Regency, Jombang Regency, Blora Regency, and Malang City with 15 businesses each, including 3 motorbike workshops, 2 car workshops, 5 tire repair shops, and 5 retail gasoline. Service calls for repair shops and retail gasoline for the majority of consumers do not provide. However, the frequency of gadget users for workshops is very significant. In addition, the repair shop business also shows a decline in income during the pandemic. As well as the lack of marketing strategies used by repair shops and retail gasoline as many as 2-3 out of 15 businesses. The results of the questionnaires and interviews that have been carried out are then carried out planning analysis, namely SWOT analysis, then continued with the presentation of marketing strategies, including identification, promotion, local SEO, social media, and evaluation.