OPTIMALISASI PROGRAM SMART ECOTOURISM KEBUN TEH JAMUS DALAM MENCAPAI PEACE REGIONITY DI KABUPATEN NGAWI, JAWA TIMUR (PRODUCTIVITY, EFFECTIVITY, ADAPTIVITY AND CREATIVITY)

Abstract

Ngawi Regency is geographically beneath the foot of Mount Lawu with the potential landscape in the form of Jamus Tea Plantation as a tourism attraction. However, the problem is that these tourism sites are less exposed to the public and less managerial service, so that the local communities lack the positive impacts of this potential tourism. The problem encourages the author to focus created smart ecotourism to achieve local independence by including all the actors (governments, communities, and private) in the Ngawi Regency. Based on this collaboration between stakeholders, it'll be exposed to form a co-production that aims at increasing the quality of life of all the actors involved. This paper was written using descriptive qualitative research methods where the data collected by interviews with purposive sampling for sampling technique. The results of this study indicate that the current management conditions of Jamus Tea Plantation haven't managed optimally, so the authors propose the concept of tourism-based management with smart ecotourism to achieve PEACe Regionity (Productive, Effective, Adaptive, and Creative). However, the implementation of this program is expected to meet several obstacles, including the inadequate quality of human resources and a lack of coordination between co-production actors. The expected outcome from the implementation of this program is the improvement of the quality of life for various actors involved and the realization of the PEACe Region.